New Imagination DMC China Strengthens Connections with the Italian MICE Market

New Imagination DMC China is pleased to share a new step in strengthening our presence in the Italian MICE and travel market through our collaboration with Laura D. Colombelli and Destinations Hub, the appointment of Sara Ferrante as our Italian Market PM, and our recent participation in the 35th Convention of MPI Italia Chapter in Sardinia.

As international interest in China continues to grow, New Imagination DMC China remains committed to building closer relationships with overseas partners, travel agencies, incentive houses, event planners and MICE professionals looking for reliable, creative and locally grounded support across China.

Partnering with Destinations Hub in Italy

We are pleased to announce our collaboration with Laura D. Colombelli and Destinations Hub, our valued partner in Italy.

Through this partnership, New Imagination DMC China aims to build stronger connections with the Italian travel and MICE community, creating more opportunities for dialogue, destination knowledge sharing and future China programs.

With Destinations Hub’ local market understanding and industry network in Italy, and New Imagination DMC China’s on-the-ground expertise across China, the collaboration brings together complementary strengths to better support Italian agencies and planners exploring China for incentive travel, corporate events, luxury travel and tailor-made group experiences.

Welcoming Sara as Italian Market PM

As part of this continued market development, we are also delighted to welcome Sara as our Italian Market PM at New Imagination DMC China.

Sara will focus on supporting the Italian market, strengthening communication with Italian partners, and helping planners better understand the possibilities China can offer for future programs.

Her role will be key in building a closer bridge between Italian clients and our China-based operations team, ensuring smoother communication, deeper destination understanding and more tailored program development.

Connecting with the Italian MICE Community at MPI Italia

From 26–28 June 2026, Sara attended the 35th Convention of MPI Italia Chapter in Sardinia, together with Laura D. Colombelli and Destinations Hub.

The convention brought together professionals from across the meetings and events industry, offering a valuable space for networking, exchange and future collaboration.

For New Imagination DMC China, the event was a meaningful opportunity to meet members of the Italian MICE community in person, listen to market perspectives, exchange ideas and explore future connections between Italy and China in the meetings and events industry. 

Building Future Italy–China MICE Connections

These developments reflect New Imagination DMC China’s ongoing commitment to working closely with international partners and supporting global planners with creative, reliable and destination-rich China programs.

From incentive travel and corporate events to luxury experiences, cultural immersion and tailor-made group journeys, China continues to offer fresh possibilities for international planners.

We look forward to continuing the conversations started in Sardinia, building new connections, and creating stronger Italy–China MICE opportunities ahead.