A Milestone for New Imagination DMC China

We are delighted to share that New Imagination DMC China has recently secured the largest project in our company's history: a program welcoming more than 1,000 participants to China. Beyond being a significant milestone for our team, the project is also believed to be the largest group ever organized from that market to China.

While we are naturally excited about the opportunity itself, we see this achievement as a reflection of something much larger: the evolution of New Imagination DMC over the past few years.

When many of our industry partners first came to know us, New Imagination was a small and highly specialized team focused exclusively on inbound China programs. Today, we have grown into a company of 25 full-time professionals from four nationalities, operating across Beijing, Shanghai, Shenzhen, and Hong Kong. In terms of team size, operational capacity, and geographical coverage, we have become one of the largest inbound-focused DMCs in China.

This growth has been intentional. As China's inbound market continues to mature, we have invested heavily in building the capabilities required to support increasingly complex projects. From luxury incentive programs and executive retreats to conferences and events involving hundreds or even thousands of participants, our objective has always been to provide international clients with a partner that combines local expertise, strong operational execution, and a genuine understanding of global expectations.

However, growth has never been pursued for its own sake. One of the misconceptions in our industry is that larger organizations inevitably become less flexible, less creative, and less attentive to detail. We have worked hard to ensure that this does not happen.

While we are no longer a small DMC, we continue to approach projects with the same mindset that defined us in the beginning. We still believe that every client deserves a tailored solution rather than a standard template. We still value quick decision-making, close communication, and the ability to adapt when circumstances change. Most importantly, we continue to believe that details matter. Whether it is a conference for 1,000 participants or a bespoke journey for two guests, memorable experiences are often created through the small touches that participants may not notice individually, but always remember collectively.

This philosophy is reflected not only in our MICE business but also in our luxury travel division. In 2026, our luxury FIT segment has grown by more than 20%, driven by increasing demand for personalized, experience-led journeys across China. For us, there is no contradiction between managing large-scale events and designing highly customized travel experiences. Both require creativity, flexibility, operational excellence, and a deep commitment to understanding what clients truly value.

As we celebrate this milestone, we are reminded that success is not measured solely by the size of a project. It is measured by the trust our partners place in us and by our ability to continue delivering experiences that exceed expectations.

Today, New Imagination DMC stands in a position that we are particularly proud of: large enough to deliver some of the most ambitious inbound projects in the market, yet flexible enough to remain responsive, creative, and detail-oriented. As we continue to grow, that balance will remain at the core of who we are and how we work.

Big enough to deliver. Flexible enough to care.