Pivot & Prospect: New Imagination DMC China Looks Ahead to Its 10th Year

Yesterday, the New Imagination DMC China team came together across our Beijing, Shanghai and Shenzhen offices for our 2026 Mid-Year Review, 9th Anniversary Celebration and team dinner, connected by video as one team.

As we enter the 10th year of New Imagination DMC China, we are looking ahead to how we can bring more value, more inspiration and more possibilities to our clients and partners.

In the year ahead, our focus will include:

• More useful MICE information and destination resources — we are creating dedicated information platforms and resource hubs to provide international agencies, event planners and MICE professionals with practical China destination insights, industry updates and planning inspiration.

• New brands and specialised product lines —

#Beyond will focus on luxury and leisure travel, while

#Curio will bring a more social, youthful and connected approach to exploring China. #Stagency will provide focused event services, creative production and on-the-ground support.

These new brands and services are taking shape, and we look forward to officially introducing them and sharing more details soon.

The evening also included new leadership appointments and recognition of outstanding individual and team achievements across sales, FIT planning and office performance.

From Beijing to Shanghai to Shenzhen, we move forward with one shared direction and a clear focus on creating more value for the clients and partners we work with.

Looking ahead to 10 years of New Imagination DMC China — with more ideas, more possibilities and more ways to experience China.

#ChinaMICE #ChinaDMC #MICE #IncentiveTravel #LuxuryTravel #EventServices #DestinationManagement #ChinaTravel