China DMC Insights & Stories 

Working in inbound tourism often means noticing changes that don't make the headlines. Through this series, I'd like to share small observations from everyday China that may help our international friends better understand the country as it is today—not the China of guidebooks, but the China that is evolving right now. Episode 1: The Rise of Yungui Bistros in Shanghai – A Positive Form of "Gentrification"? One of the most interesting restaurant trends I've noticed in Shanghai

For years, many international buyers saw China as a destination they were curious about, but perhaps not yet ready to prioritize. This year at IMEX Frankfort, the conversations felt noticeably different. On the show floor, agencies and corporate planners were not only asking about classic landmarks and gateway cities. They were also bringing up viral landscapes, high-tech experiences, modern lifestyle trends, company visits, luxury hotels, and the practical details of bringin